Forbes, are you serious?

[yorost]

http://www.forbes.com/sites/tomvanriper ... ournament/

Oh, some great bits in here.

Or will they settle for something like the $5 million a year – that’s total – the basketball-centric Atlantic 10 Conference takes in from ESPN, CBS and NBC? The first TV deal, which the upcoming tournament could affect mightily, is what will set the tone.

To get a major TV deal, “Georgetown, Villanova or Marquette has to go to the Final Four,” says Ken Homa, a marketing professor at Georgetown’s McDonough School of Business and a season ticket holder. Is that a stretch? Perhaps, but a loss by the second-seeded Hoyas, fresh off a 25-6 season, to No. 15 seed Florida-Gulf Coast would do a lot to short circuit things.

First, you wonder how an article this late in the game can be so far amiss, then you wonder how a Forbes writer can even believe that one single-elimination tournament is going to play such a monumental role in any media deal.

[CFA Jay]

haha I cannot believe i wasted my time reading that article. WOW!

[BillEsq]

WOW.... ummmmmm I just lost more respect for Forbes somehow.