NIL News

[hoops22]

Since we've touched on NIL briefly here, thought this might be interesting to some.

https://www.on3.com/teams/kentucky-wild ... campaigns/

[ArmyVet]

Chris Livingston’s partnership is with Beats by Dre, one of the nation’s leading headphone and speaker companies. As for Jacob Toppin, he has reached an agreement with AT&T for a new campaign, as well.

I am at a complete loss why Beats (isn't that Apple now?) or AT&T would pay money to a college kid with very limited national exposure. Someone explain this to me.

[kayako]

Chris Livingston’s partnership is with Beats by Dre, one of the nation’s leading headphone and speaker companies. As for Jacob Toppin, he has reached an agreement with AT&T for a new campaign, as well.

I am at a complete loss why Beats (isn't that Apple now?) or AT&T would pay money to a college kid with very limited national exposure. Someone explain this to me.

One of the Beats exec might be a Kentucky fan.